Джессика Личи
  • Должность
  • Место работы
    Бизнес-школа IDRAC, Лион, Франция
  • Ученая степень
    Ph.D in International Marketing
  • 45-47, rue Sergent Michel Berthet CP 607, 69258 LYON Cedex 9
  • Биография
  • Публикации

Jessica LICHY, Professor of Marketing, Jessica.lichy1@idraclyon.com  

Passionate for ‘digital’, Jessica Lichy has an MBA and PhD in online/digital consumer behaviour, focusing on sociomaterial and sociotechnical segmentation of user behaviour. She is employed as research professor at IDRAC Business School (France) besides working at international partner universities as a research-active visiting professor. Her research interests include Big Data and digital transformation from an end-user perspective. Research-in-progress includes tracing and explaining emerging trends in technology-enhanced living. Jessica guest edits special issues for ranked journals, organises research conference with international partner institutions, and actively develops a number of collaborative academic projects and teaching exchanges.