Jessica LICHY, Professor of Marketing, Jessica.lichy1@idraclyon.com

Passionate for «digital', Jessica Lichy has an MBA and PhD in online/digital consumer behaviour, focusing on sociomaterial and sociotechnical segmentation of user behaviour. She is employed as research professor at IDRAC Business School (France) besides working at international partner universities as a research-active visiting professor. Her research interests include Big Data and digital transformation from an end-user perspective. Research-in-progress includes tracing and explaining emerging trends in technology-enhanced living. Jessica guest edits special issues for ranked journals, organises research conference with international partner institutions, and actively develops a number of collaborative academic projects and teaching exchanges.