Forecasting the Financial Performance Dynamics of a Present-Day Industrial Enterprise in Today’s Market

Forecasting financial performance dynamics is one of the most fundamental processes for analysing the development trends of any company. For large-scale forecasting, however, it is necessary to consider numerous relevant factors, including the external environment in which a company operates. This particular factor has proven the most vital aspect to consider, because even minor environmental shifts shape the entire development trajectories of all industries and enterprises involved. What is more, the ability of an industrial enterprise to adjust to external environmental changes of any sort represents a prerequisite of successful competition and increased investment prospects within the framework of newly emerging challenges and resources, both digital and technological. In this research, the authors aim to investigate the external environment of a particular industrial enterprise and to assess the prospects of its strategic development, accounting for the innovations introduced by digital technologies and industrial revolutions. As a result, this research suggests a range of measures for enterprises to stabilise the internal environment, thus contributing to the dynamic stability of business models. Overall, combining scientific analysis with these stabilising measures justifies the statement that the development strategies and management approaches of industrial enterprises must be consistent and co-integrated.