DIGITAL TRANSFORMATION OF THE INFORMATION-ANALYTICAL SYSTEM FOR CRISIS MANAGEMENT IN ENTERPRISE REHABILITATION PROCEDURES

The problem considered in this article is relevant owing to the inevitable digital transformation of the crisis management of enterprises in bailout procedures, which is associated with a new technological shift and the growing competition between countries for the markets of Industry 4.0 technologies. The introduction of high-tech solutions has led to changes in the format and content of crisis management, with a focus on solving the optimisation tasks of operational management in bailout procedures and rethinking approaches to develop digital development strategy scenarios that include mobile and cloud-based analytical solutions. The digital transformation of the formats of system and comprehensive analyses in bankruptcy institutions has become a natural step in the development of crisis management. This article considers the problem of developing an effective information and analytical system for crisis management in bailout procedures for domestic enterprises in the new economic conditions. The study demonstrates the need to introduce digital tools in building an effective information system for crisis management. Actively developing the market for information products and services offers many opportunities for enterprises to solve problems in the transition to automated and digital technology crisis management.