The article discusses the problem of digitalization of oil and gas field design, the purpose of which is to develop a strategic map for managing the process of digital transformation at the stage of field design. The relevance of the research is determined by the need to increase the efficiency and integration of new technologies in the context of increasing technological complexity. The object of the research is the process of designing oil and gas fields, and the methodology includes the analysis of modern problems of digital transformation and the study of implemented technologies such as BIM, digital twins, cloud platforms for collaboration, artificial intelligence, machine learning, AR/VR, Big Data. As a result of the analysis, key problems and directions of digitalization were identified, and the structure of the strategic map of the digital transformation of economic entities in the development of an oil and gas field (design process) was developed, which links digital initiatives with the goals of the company (economic entity). Targets, sub-targets in targets, and control indicators are defined for the strategic map. In conclusion, it is emphasized that the application of the strategic map will make it possible to combine disparate initiatives, increase the manageability of transformation and create a sustainable infrastructure for the design of oil and gas facilities, which is important for the competitiveness of companies in the industry.